Hlöllabátar is an original established Icelandic fast food chain that has been operating since 1986. The main menu offers wide variety of hot sandwich subs, which Icelanders have become to know as “boats’’.
The company was founded by Hlöðver Sigurðsson (also known as Hlölli) who introduced his “boats” which at the time were considered a major innovation in Iceland. This was the first-time people could enjoy hot subs in this country. The concept of “boats’’ has become synonymous with such fast food all over the street ever since then.
Hlöllabátar is one of the most recognizable fast food chains in Iceland but the popularity of the boats has also reached far out the shores, since tourists who visit Iceland do not spare their praise on our boats on social media and food blogs.